What Is An Explainer Video: Why We Need This?
What is an Explainer Video? Here’s everything you need to know about explainer videos
You might be looking for information about a product that you haven’t heard of before. There’s probably a video to help you. While most companies offer a lot of information on their services once you visit their websites, an explainer video is one of the best ways to share this information with potential customers.
What is an explainer video?
An explainer video, a short video that promotes a product, service or idea of a company, is used for sales or marketing purposes. Many businesses feature explainer video production companies in the UK on their homepages or on their landing pages. These videos can be used to promote their product or service via Facebook and other social media sites.
These are the essential elements of an explainer and what you will need to know in order to make your own.
explainer video production companies in the UK
What makes a good explainer video?
Aquo — Lifestyle Video
Five things are common to all good explainer videos.
- The explanation videos are usually short in length. However, the best ones can be as short as one to two minutes.
- Strong call to actions (CTA). Explainer videos should clearly communicate what they want the audience to do after viewing them.
- Focused on solving the problem: Explainer videos focus on a specific problem and explain their product or service.
- Match audience and brand: Explainer videos work best when they match the tone and style of the brand as well as the customers they are trying to reach.
- High quality: Explainer videos must be of high quality.
Explainer videos often get too caught up in the how and the what, forgetting to consider the why. While they are good at explaining products and services, they don’t do a great job communicating the company’s true purpose. Your company must understand their target audience through video marketing strategies and create a strong mission statement that connects with them.
What type of explainer video should you make?
Blue cart — Animated Explainer video
Animated Explainer Videos: Bluecart is the most common option. They are easy to produce and visual, making them very popular. An animation video software is more visually appealing than a man talking in a room. There are many styles and functions to animated explainer videos, but these are the most popular:
- Infographics: These are infographics that use graphs, charts, and clever iconography to mimic the look of an infographic while explaining key aspects of your business.
- Chalkboard: This is an overused, but very popular type of animated explainer video. It features writing on a chalkboard (or whiteboard) and is easy to make.
- Product Simulation: This style shows your product in action. It is best used to give a high-level overview about a digital platform or software.
- Character-Driven: This explainer clip uses adorable cartoon characters that can be used to represent your potential customer. It tells the story of your product/service and how it can solve their problems.
- Motion Graphic: This type of explainer video is usually 3D animated. It aims to present your company’s story using representational objects that stimulate your audience’s imagination.
- Live Action Explainer Video: This video uses objects and people to describe your company’s product. Although it is more difficult to create, live action explainer videos are very entertaining and can be done well. This type of explainer video usually features a spokesperson, who guides the viewer on a visual journey to explain the company’s products and services. They are often the founders or CEOs of the company, and they focus on their mission and purpose.
- Crowdfunding Explainer Videos: This is another popular video type. These explainer videos are animated or live-action, but often combine both. Almost every crowdfunding video is an explanation video. However, they often take longer because they need to include more information about the plan for spending the funds. A creative crowdfunding explainer video can help raise hundreds, or even thousands of dollars.
How do I create an explainer video?
- Pre-production: Here you will come up with your idea, create your script, get your crew together, or partner with a production agency to plan your shoot.
- Production: Here you will start animating your explainer video or shooting it.
- Post-production: Here you combine all the pieces, record your voiceover and add any music or sound effects.
You will have to adjust the process depending on whether you are animating or shooting live videos. If you don’t know what you’re doing, you can reach out to an animation studio or third-party producer to help you. There are many agencies and production companies that can assist you with the process. However, it is important to choose a company that has experience in creating explainer videos and not get caught up in making a Spielberg-level production.
It takes a lot of talent and coordination to create an explainer video software. The script is the most important part of explainer videos. Make sure to understand the structure and stick to the five essential elements. The next step is to choose the right style and concept for your company’s brand, mission and products.
Note: Original post published on this URL https://explainervideoservice.blogspot.com/2021/10/what-is-explainer-video-definition-and.html
